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Snapchat changes name to Snap Inc., debuts 'Spectacles'

25 September 2016
Snapchat changes name to Snap Inc., debuts 'Spectacles'

Hours before The Journal's article, Business Insider obtained and published the first video of its new glasses, which hinted that the company would be changing its name.

Snapchat has just announced that it changed its company name to Snap Inc. and launched a new product, called Spectacles. The wearer can tap a button on the hinge to record video of up to 10 seconds using the wide-angle lens on the glasses, which is transmitted wirelessly to a smartphone. They will be the first to experience the privacy backlash if they use the video glasses in public.

Snapchat CEO Evan Spiegel has finally taken the wraps off the company's long-rumored glasses project, Spectacles.

The CEO said he and his Fiancé model Miranda Kerr tested out a prototype in 2015 and described the experience as "unbelievable". We were walking through the woods, stepping over logs, looking up at the attractive trees. He says that by recording with your sunglasses, you go back in time as you could see your memory from the view of your own eyes which is incredible. From now on, the main body that oversees both Snapchat and Spectacles' day-to-day activity will be known as Snap Inc. "It was the closest I'd ever come to feeling like I was there again", he added.

Circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view.

This is the company's first venture into the hardware market which is why Snapchat has now re-branded itself as Snap, Inc. showing that the company will now offer more than just its flagship photo sharing app. You'll be able to get Spectacles in black, teal or coral. But those $1,500 devices were essentially computers for your face, whereas Snap's Spectacles are less than one-tenth the price and created to simply capture short videos.

Remember the failed, or "in progress" Google Glasses? The reason for cameras attached to sunglasses is to make your Snaps and videos more immersive and to make memories feel like they're replaying right in front of your eyes.