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Nokia-branded phones set to return in 2017 as HMD takes charge

02 December 2016
Nokia-branded phones set to return in 2017 as HMD takes charge

Microsoft in May had sold Nokia's branding rights to HMD Global and contract manufacturer Foxconn for $350 million. That same year, the company plunged into the icy waters of a deal to make Windows Phone 7 its primary operating system. We Indians, have an even special attachment, considering that Nokia was the first mobile phone (yes, back in those days there used to be "mobile" phones) brand to have ever achieved vast mass popularity. About four smartphones are rumored to be launched during first half of next year. Well, kind of. Earlier this year Microsoft sold the Nokia branding rights to Finland-based HMD Global, and the first fruits of that labor are due to appear in the first half of 2017. "This excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares".

Nokia is launching a new phones section on its site today, marking the return of Nokia-branded smartphones and tablets after Microsoft acquired its phone business and killed off the Nokia brand in favor of Lumia.

Notwithstanding the Nokia Pixel, they will likewise discharge three more lead cell phones: the Nokia D1C, Nokia 5320 and Nokia 1490.

"The barriers to entry for the Android phone space are low", mobile phone analyst Ben Wood of CCS Insight said. The larger Nokia Android variant may also come with a 16MP primary camera and the smaller one will have 13MP primary camera.

'The key to its success will be driving scale'.

HMD Global is headed up by Arto Nummela as CEO.

CEO Nummela, said that Nokia want to be one of the main player in the smartphone business. The market is worn out and flooded with undifferentiated products.

Shipments of Nokia feature phones plunged 40% in 2015 and HMD must reverse that decline while trying to break back into the smartphone market, where hundreds of vendors compete by selling phones that can be hard to distinguish. Nokia announced HMD Global as "New Home for Nokia" on its official website. Nokia will also receive royalty payments for the use of its patents, and will also let HMD use its R&D properties.

Nokia has been planning a return to the mobile marketplace for some time, despite having previously denied such reports.

Specifications of Nokia Pixel include a 5.2-inch or a 5.5-inch 2,560 x 1,440 Quad HD display.

Nokia says the licensing agreement it struck with Finnish firm HMD Global Oy in May is now in force, clearing HMD to relaunch Nokia-branded Android handsets in 2017.