It's unclear just how big of a roll out KFC is planning for its VR training game, which could be a marketing stunt to generate publicity for KFC, considering that an advertising firm built the VR program.
"The Hard Way - a KFC Virtual Training Escape Room" is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way to ensure they are making fried chicken.
The game was developed by the technology group of ad agency Wieden+Kennedy and is meant to be played on the Facebook-owned (fb) Oculus Rift virtual reality headset.
A video of a full play-through is available on Eater's website. Sanders tells players that they'll never be able to leave until they master the five steps of preparing chicken - inspect, rinse, bread, tray, and fry.
According to PC Gamer, a release from Yum! Immediately after, a whole bag of chicken parts falls from the ceiling of the room. Thus, one probably wouldn't want to be locked up forever with someone so creepy. The press release states that this VR process is much faster at training staff, taking them through the process in 10 minutes (as opposed to the 25 minutes it'd take in real life).
Why is KFC using such a unusual training game?
This isn't the first time the popular fast-food franchise has implemented innovative and wacky tech-savvy ideas to go along with its crispy chicken. The person explained that the game is aimed at supplementing the training the company already had in place.
"The game is meant to supplement the existing Chicken Mastery program, not replace it", said a KFC representative. "Now we have almost 19,000 trained cooks across the US, but they're still doing it by hand", said George Felix, director of advertising for KFC US, in a statement.
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