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LEGO gets new CEO for second time in 8 months

11 August 2017
LEGO gets new CEO for second time in 8 months

Famous toy company LEGO has announced the appointment of former Danish industrial manufacturer Danfoss' chief Niels Christiansen as its new CEO.

He replaces Bali Padda, a 61-year-old Brit who in December became.

Jorgen Vig Knudstorp, the chairman of the LEGO Group, emphasizes that Padda's age and "realisation he could only do the job for a few years at most" have brought about a change in the top management.

Padda was appointed as the CEO of LEGO less than a year ago after former chief Knudstorp gave up the position to head up the new LEGO Brand Group umbrella company.

Founded in 1932 by Ole Kirk Kristiansen, his grandson Kjeld Kirk Kristiansen is now the main family representative at Lego.

During his time at Danfoss, Christiansen was credited with giving the global company a larger digital focus.

Padda will take on a special advisory role with the LEGO Brand Group, the company said.

He told the Financial Times that it had always been the plan to look for a successor straight away while Padda was in the role, but that the recruitment process had been faster than he had anticipated. Both Bali and I thought it would take a long time as it's not a trivial matter. He's definitely not disappointed us.

"It could easily have taken two to three years", he said, adding that while it was not essential to have a Dane leading Lego, it was important to understand its roots.