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Amazon targets teen shoppers with new account sharing feature

12 October 2017
Amazon targets teen shoppers with new account sharing feature

Teens aged 13 to 17 can now create their own login on the Amazon mobile app that links to a parent's account.

"As a parent of a teen, I know how they crave independence, but at the same time, that has to be balanced with the convenience and trust that parents need", Michael Carr, vice president of Amazon Households, said in a statement.

With the full slate of benefits still included, students enrolled in a four- or two-year college will still have access to services like Prime Video, Prime Music, Prime Photos, Free One-Day shipping (where available), and more.

Parents can add children to a Household to manage parental controls on Fire tablets, Kindle e-readers and Fire TV through Kindle FreeTime. Teens can also send an invitation to their parent through either SMS or email.

Teens using the service will also be able to include a personal note when making a purchase (for example: "This is a book I need for class"). The text message also tells parents to reply by typing in the letter "Y" to approve the transaction or to go to their orders page to review the purchase further. Amazon's dedicated page explains more about the function and how to get started. And more trusting parents can elect to sidestep the per-item approval process and simply set an overall maximum budget. The parent will choose a payment method and shipping addresses their teen can use when placing orders. Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon's policies.

Parents can set up the teen accounts in two ways.