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Amazon launches Prime Now in Singapore

07 December 2017
Amazon launches Prime Now in Singapore

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime.

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming.

According to Amazon, for this week, Singapore customers who are Prime members get to enjoy exclusive access to free two-hour delivery on orders over S$40.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.

Amazon made its entry into Southeast Asia when it launched its Prime Now service in Singapore in July. A message on the checkout page of Amazon's USA store now states that "items shipped to addresses outside the U.S. are not eligible for free shipping".

However, to succeed in the market, Wang asserted that Amazon needs to play to its strengths because besides its two-hour delivery promise, consumers in Singapore expect Amazon's own products like Echo, Kindle and digital books to be made available to them, have access to more products and brands from the USA, as well as digital content like games and movies. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost. "Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime global.

Customers who do not have a Prime membership in the United States can, however, enjoy free delivery within the country for orders totalling US$25 or more on eligible items.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here.

LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

Other consumers are looking for more services to be added to Prime.

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.