The number is expected to reach 4 million vehicles in 2018. He sails through the drive-through - he has to say his name at the speaker so the Dunkin' employees know it's the weird guy who bought his coffee with his auto, but GM doesn't show that part - grabs his "my morning coffee, hot coffee", and off he goes, excited to use those 25 seconds he saved by using GM's in-car technology to, I don't know, browse Twitter?
Marketplace is the first in a slate of new "personalization" features the company plans to roll out in the next 12 to 18 months to almost four million US drivers, according to Santiago Chamorro, vice president for GM's global connected customer experience.
General Motors announced its new Marketplace app, meant to allow drivers to order things by poking their infotainment screens on the road, Tuesday. The National Highway Traffic Safety Administration says distracted driving was responsible for 3,477 fatalities and 391,000 injuries in 2015, the most recent year for which it has data.
GM Director of Global Digital Experience & Connected Vehicles John McFarland explained why the carmaker chose to build an in-vehicle e-commerce platform and he said, "We believe in doing everything we can to make it available while making it safe while in motion". Drivers can get discounts on GM parts and services by using the app. Customers can "expect to see more service promotions coming through the platform", Chamorro said.
The GM Marketplace will be automatically uploaded to around 1.9 million 2017-and-later models immediately, with four million vehicles across the Chevrolet, Buick, GMC and Cadillac brands getting it by the end of 2018. Drivers will not need to purchase a data plan to receive the update.
Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route.
Dunkin' Donuts: The division of Canton, Mass. -based Dunkin Brands Group Inc. allows DD Perks members to preorder and pay onscreen at their preferred pickup location. Yes, GM owners can now order and pay for chicken wings from their dashboard. Exxon Mobil and Shell will use the app to help customers find a nearby service station.
The Marketplace initially will include brands such as Dunkin' Donuts and TGI Fridays, as well as a GM store, in which users can schedule maintenance or order accessories for their cars.
General Motors said it is working with three main platform partners: Xevo in Seattle, Washington; Conversable in Austin, Texas; and Sionic Mobile in Atlanta.
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