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Diet Coke Gets Brand Makeover In Bid To Attract Millenials

14 January 2018

Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango bring more variety to the trademark by complementing the unique, crisp taste of Diet Coke with unexpected-yet-delicious tastes. "And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation", Acevedo says.

The Coca-Cola Company has announced that it is updating its Diet Coke brand, in a bid to appeal to younger consumers. Launched with great fanfare in Paris in January 2016, the project drew the four different Coke versions - regular, Diet, Zero and Life - into one unified look that attempted to spread Coca-Cola's awesome brand power more evenly.

"Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach". Diet Coke itself was down 6% in the same period, while PepsiCo's Diet Pepsi suffered even more with an 8% volumes drop.

After 35 years, America's No. 1-selling zero-calorie beverage brand is entering a new era.

News headlines about Coca-Cola Bottling Co Consolidated (NASDAQ:COKE) have been trending somewhat positive recently, Accern reports. Accern also gave news stories about the company an impact score of 45.1251815829199 out of 100, indicating that recent press coverage is somewhat unlikely to have an impact on the stock's share price in the next several days.

According to Coca-Cola, the new products will be introduced to US stores this month and will be in distribution in the global market in February.

Left behind, Diet Coke has been searching for an identity, and Coca-Cola will hope the flavour expansion and funky packaging will offer it one in the years ahead.

The new design will feature the brand's iconic silver color accented with red and will include bold color palettes representing the new flavors.

According to the report, the value for soft drink companies has been on the rise despite the drop-in sales for diet sodas as the companies have tailored their products to meet consumer needs for attractively packaged smaller, healthier portions. "This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets". "We want to build on the success of the brand to date, reminding people of what makes it so special".

In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated. The brand's new design and flavors will be available first in the United States, followed by Canada in February.