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'Google Pay' is Here to Rebrand Company's Payment Solutions

09 January 2018
'Google Pay' is Here to Rebrand Company's Payment Solutions

And the same changes will come to Google Tez, an Indian payment application that's akin to Android Pay.

According to Google, a unified "Google Pay" option is already starting to appear on websites, in apps, and even in stores. Using Android Pay, users are allowed to pay in shops and stores without a physical credit card. That changed in 2015, when Google made a decision to spin off the tap-and-pay portion of the service into Android Pay. Have you noticed the Google Pay branding yet? So while the core functionality of those services won't necessarily be changing, the payment process as a whole should be a lot more straight forward under the Google Pay umbrella. Now, in an effort to bring them under one roof, the search giant is rolling out Google Pay, a unified brand for its online and real-world wallets.

Google boasted on its blog that Google Pay is supported by a handful of services today, including Airbnb and Fandango. Google announced that it's consolidating all platforms under the Google Pay banner. This move comes on the heels of the launch of Apple Pay Cash, a P-to-P system that operates within Apple's iMessage platform, and PayPal's expansion of Venmo into e-commerce, Crone noted. Lastly, Instacart orders of at least $35 completed with Google Pay by January 16 score $10 markdowns.

There's still plenty of time for Google to make its mark with Google Pay, said Raymond Pucci, an associate director of research at Mercator Advisory Services. After years of brainstorming - Google finally has had the genius idea of unifying both these platforms under a single brand.