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Mom of the Boy Featured in H&M's Controversial Ad Speaks Out

12 January 2018
Mom of the Boy Featured in H&M's Controversial Ad Speaks Out

In a separate post she added: "Everyone is entitled to their opinion".

Her views are in sharp contrast to the opinion of several worldwide celebrities who are accusing the clothing brand of using a black child to convey a racist message.

"How can you fight racism if you make racist remarks", she said. 'You can not try to defend my son and use the same words to describe me'.

While Liam's mother brushed off the incident, Liam's uncle Clay Onyango is reportedly "waiting for an apology", but doesn't believe that H&M was deliberately racist. We have removed the image from all our channels and the sweater is no longer for sale in our stores. H&M then issued an apology in which it acknowledged that "we have a responsibility to be aware of and attuned to all racial and cultural sensitivities - and we have not lived up to this responsibility this time".

Although Mango doesn't have a problem with the hoodie, it doesn't mean that we shouldn't at least talk about the fact that someone at H&M didn't see how an image like that would be perceived by the world.

"We understand that many people are upset about the image of the children's hoodie", the company said. "We who work at H&M can only agree".

"We are deeply sorry that the picture was taken", a spokesman said.

One said: "Cheeky monkey and little monkey are common child nicknames - it's racist for people to assume there are any other connotations".

The advertisement in question was that on H&M's United Kingdom website.

Diddy posted an image with a sweatshirt revised to read "Coolest king in the world".

Jesse's full post on Instagram.

This is the kind of thing that lets you know that no people of color were around or consulted in the marketing of this product.

National Basketball Association superstar Lebron James, also threw his weight on the campaign against the tasteless advert calling the young a boy a future king and ruler of the world. He fumed on social media: 'U got us all wrong! Straight up! Enough about y'all and more of what I see when I look at this photo.

The Swedish fashion retailer H&M recently got into hot water after a racially-charged advertisement caused quite a controversy and backlash.

He also wrote the caption: 'Accurate.

Referring to the green jumper on Twitter, Labour MP Kate Osamor said: "I was totally shocked, dismayed to say the very least to find this online imagine".

"Last year I chose to do a holiday campaign w/ @HM specifically because it centered women and girls as imaginative doers; because it centered an intelligent dark skinned girl [with] natural hair as protagonist; because it featured a loving, creative, working class black family", he wrote on Instagram.