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Google To Shut Down Its URL Shortener Next Year

01 April 2018
Google To Shut Down Its URL Shortener Next Year

While Google recommends users try Firebase Dynamic Links, the firm also encourages them to check out other popular URL shortening services like Bitly and, which are actually more direct substitutes of

The move will have an impact on both marketing departments and malware authors alike, both ardent users of Google's URL shortening service. Mobile devices are the primary way most people get content, and the need for a URL shortener has gone down as a result.

Google today announced in a blog post that the company is closing it URL shortner next year in favor of Firebase Dynamic Links. Finally we have to deliver the good news, all the links that have been created using the service till date will continue to work even after March 30, 2019.

For developers, there are also additional benefits on offer as the destination can be far more customized with the option to redirect users who don't have a destination app installed to the Google Play Store listing for the app. The tool, however, will still be accessible for all the existing users only to access the historical data related to all short URLs they are already created. Users will have to export their short links and import them manually into a Firebase backend.

The states "Starting March 30, 2018, we will be turning down support for URL shortener". Nevertheless, users will have the option to migrate their link information from the console. "As we look towards the future, we're excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process", Google added.