Sustainably sourced, wild-caught halibut steaks: $9.99/lb.
To access the deals, download the Whole Foods Market app, sign in with your Amazon account, and scan the app's Prime Code at checkout. It offers free shipping on millions of items, unlimited photo storage and early deals on Amazon sales.
In Amazon, Whole Foods has found an owner that is famously comfortable spending away profits on new businesses or on lower prices.
As analysts have pointed out, Whole Foods needs to bring down its prices in order to remain competitive.
On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation.
Cold brew coffee at Allegro coffee bars: 50% off 16 oz. Amazon is going to give 10% off on all sale items at Whole Foods supermarkets along with discounts on selected popular items.
Amazon has fired another shot across the supermarket industry's bow.
It's becoming increasingly apparent that the true value of Whole Foods for Amazon is the ability to pump up its Prime membership ranks. It is not inconceivable-it's not even implausible-that as Amazon's dominance over the marketplace grows, we'll start to see two tiers in commerce: those who have Prime, and everyone else.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
The move serves the same objective as retail loyalty programs.
Whole Foods is reported to have a total of more than 470 stores in the US, Canada and United Kingdom - the vast majority of which are in the US.
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