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YouTube launches subscription music service, renames Red YouTube Premium

17 May 2018
YouTube launches subscription music service, renames Red YouTube Premium

Alphabet-owned YouTube will launch a new music streaming service on 22 May. However, it will debut in the US, Australia, New Zealand, Mexico, and South Korea before expanding to the United Kingdom and 13 other countries. We caught wind of a new service coming a year ago and it was meant to arrive in March, so it's only a couple of months late.

The service's Elias Roman commented: "The days of jumping back and forth between multiple music apps and YouTube are over". It is a mobile app and desktop player that gives you access to millions of songs.

"They're incorporating all your viewing on YouTube to build your favourites", noted Lefsetz - those gasps of horror you can hear are parents everywhere thinking about all those nursery-rhymes their kids binged in the past while logged in to the parental account. The home screen constantly changes to offer song recommendations based on your listening habits or where you are in the world.

The split makes a lot of sense when you consider how many people use YouTube for playing music for free despite a plethora of excellent streaming experiences like Spotify and Apple Music. Whether you want to listen, watch or discover, it's all here. The ad-supported version will be available for free, while YouTube Music Premium will be a paid membership without ads will be available at $9.99 a month. Putting down a monthly subscription removes the advertising and unlocks some extra features, such as background listening (the music carries on while other apps are being used) and offline downloads. (If you're an existing YouTube Red subscriber, your rate will remain $9.99, per Pitchfork.) YouTube Premium will include access to YouTube Music Premium. All your Google playlists and purchases will remain safe.

In 2014, it debuted YouTube Music Key, a subscription service that never expanded beyond a small, invite-only crowd of testers.

According to the report, YouTube is going to rebrand Red as YouTube Premium, and it will cost $12 per month from next week on. The company said it plans to add more Originals, also from other countries, including comedies, dramas, reality series and action adventure shows from the UK, Germany, France, Mexico and other places.

T. Jay Fowler, YouTube Music's head of product, described the service as "deeply personalized", pulling from all account history on YouTube.

And not only that, as Google's streaming music platform will be able to recommend playlists based on our location.