Domino's Pizza has added a new topping to its menu: asphalt.
The towns chosen will get money to fix their crumbling roads and ensure the integrity of pizza remains in tact, the company said.
The company says it's sick and exhausted of its pizzas being thoroughly beaten around by America's poor roads during delivery, so has chose to do something about it.
Russell Weiner, president of Domino's U.S., weighed in in a Monday news release: "Have you ever hit a pothole and instantly cringed?"
Knowing how important this food is to the stomaches of Americans, Domino's Pizza is taking on a challenge: Fixing potholes.
Domino's is repairing potholes in towns across the USA as part of a publicity campaign to "smooth the ride home" for its delivery drivers. The company also said it fixed 150 square yards of road in Athens, Georgia. In Milford, DE, a four-man road-crew filled 40 potholes over the course of a day's work.
"Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store". Domino's is here to lend a hand, the company has announced, with its new "Paving for Pizza" initiative.
The pizza chain has already done work in four cities to fix roads that directly affect their customers.
What's your take on Domino's commitment?
Nominate your town to be the next to get a makeover from Domino's here.
If your city is picked, you'll be notified and the city will receive funds to help road repairs.
For the next 12 weeks, Domino's is inviting customers to nominate their local area for a grant on pavingforpizza.com.
Fortune noted that the American Society of Civil Engineers estimates that the US would need to spend $4.5 trillion by 2025 to fix its ailing infrastructure.
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