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IHOP changes name to IHOB, internet has a lot of fun

13 June 2018
IHOP changes name to IHOB, internet has a lot of fun

Last week it created its own fake news event, claiming to change its name to IHOb with the "b" standing for burgers, according to a slick marketing campaign teased last week and unveiled on Monday.

Many on social media have ventured guesses that it will be "Breakfast" or "Bacon" among other words - but the "b" stands for burgers. The restaurant chain announced a name change in June, to International House of Burgers.

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer". Whataburger made a decision to poke some fun Monday morning when the restaurant chain announced that it was changing its name.

Texas-based Whataburger was one of the first companies to chime in on the name change. New additions include a mushroom and Swiss topped burger, one with jalapenos and pepper jack cheese, and one covered in BBQ sauce and crispy onion rings. Speaking with CNN, President of IHOP Darren Rebelez stated, "We are definitely going to be IHOP". "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too".

"As much as we love our pancakes, we'd never change our name to Whatapancake", it tweeted.

More Money: McDonald's: You buy more from touch-screen kiosks than a person. "I'm open-minded so I'll at least give them a chance".

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".

For the record, IHOB will keep pancakes on the menu but couldn't pass up the opportunity to snag some lunchtime and dinner business with burgers.