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Instagram IGTV: 3 ways businesses can use the new service

24 June 2018
Instagram IGTV: 3 ways businesses can use the new service

Instagram has just launched what it calls IGTV which is basically a mobile app that permits users to shoot videos on their mobiles and share it with friends and the videos can be of up to 1-hour duration. Also notable is the fact that everyone can be a creator - anyone can simply upload their own IGTV videos in the app or on the web. It will allow creators to produce 4K vertical videos that are significantly longer than the current limit of 60 seconds. When you follow a creator on Instagram, their channel will show up for you to watch.

Kevin Systrom, CEO of Instagram informed that the app was meant to make simpler to search and watch video recordings on smart phones. Beyond "Explore", IGTV will also include "For You", "Following", "Popular" and "Continue Watching" tabs, each of which speak for themselves. The first is through a dedicated app, which can be downloaded for free on either Apple's iOS devices or gadgets running Android.

IGTV aims for users to watch it just like TV.

In the future, Instagram plans to offer a way to monetise for creators who are investing their time into producing videos. It will be similar to having one's own YouTube channel, where other IG users can subscribe to follow your content.

Instagram, which had some 800 million users as of September, has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV. In the meantime, Instagram will integrate IGTV into its main app via an update slated to arrive today.

You can access IGTV two ways. In any case, Instagram wants to allow anyone to get famous on Instagram TV, "not just the people who already have large audiences". Instagram says that mobile video will account for 78% of total mobile data traffic by 2021. He further informed, "IGTV is for watching long-form videos from your favourite creators". "Right now, we're focused on building engagement", said Systrom, adding that Instagram always likes to start simple, ads are a logical place to go, and the company would cut creators in on any money it makes.