Last month, IHOP caused quite the furor when it "announced" it was changing its name to IHOb, which stood for International House of Burgers. Today, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.
"We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes", said Stephanie Peterson, IHOP's executive director of communications.
The name change lit up social media.
The restaurant group also updated its website to remove the temporary IHOb logo and replace it with the usual IHOP version. At the time, a branding expert told FOX Business that the name change was the "dumbest decision ever made in the world of branding". "They're still there. They're on the cover of the menu", Rebelez said.
IHOP is giving away its iconic short stacks for a few cents on July 17.
Or maybe we were just gullible.
In June, IHOP changed its name to IHOb to promote its burger line.
- Cheap device could stall Apple's new USB port lock
- Rain adds urgency to rescue of last five trapped in Thai cave
- Thailand tourist boat sinking: death toll rises, at least 33 confirmed dead
- Thailand cave rescue: ‘Everybody will be out TODAY’ Eleventh person rescued
- Queen absent from christening of Prince Louis
- Jamie Vardy sends Gareth Southgate update ahead of World Cup semi-final
- Chelsea prepared to agree double deal with Napoli including Manchester City target
- George Clooney injured in scooter accident in Italy
- Indian Supreme Court orders Nirbhaya's rapists to hang
- Trump Slams NYT For Critical Article On US Stance on Breastfeeding