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Netflix is testing a new 'Ultra' tier of service

04 July 2018
Netflix is testing a new 'Ultra' tier of service

Thankfully, it doesn't look like Netflix is planning to hike its current subscription prices any further, but a new even higher tier could be on the way.

As first noted on Tuesday by the Italian blog Tutto Android, some users in Europe are seeing a new price tier called "Ultra" that, as the name partially indicates, allows users to simultaneously run Ultra HD video and audio across four devices.

Basic enables subscribers to watch Netflix on one screen at a time, while Standard expands this to two screens and Premium allows for four screens simultaneously. If you fork out £9.99 each month you get premium, which gives you 4K streaming on select programmes and up to four screens at once, should you have multiple users in your home or just really love multitasking.

Whenever Netflix raises the price of its subscription plans - and this happens every few years - we keep hearing about disgruntled users ready to leave the service because of the price increase. Netflix is said to be assessing whether consumers place more value on the number of streams or higher content quality. According to the promotional material shared for this new package, the new tier would essentially provide the same benefits as the current Premium tier. Currently, the company offers three different tiers, starting at $7.99 per month and maxing out at $13.99.

High dynamic range, or HDR, increases the difference between black and white areas of a screen, beyond the contrast range of conventional television.

"We continuously test new things at Netflix and these tests typically vary in length of time".

Users have reported this change in Italy, and Cordcutting.com found the change in other European countries, including Germany.

If the Ultra tier is rolled out after the trials, Premium subscribers will no longer get HDR support. The streaming company recently raised its prices at the end of 2017. Standard is £8 a month, lets you watch on two screens at a time, and includes HD.