'IPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in attractive new designs, at a more affordable price'. And just like on the iPhone X past year, you'll now swipe up from the bottom of the display in order to return to your Home screen. But, as rumoured beforehand, it will be more affordable than the premium models.
Apple also showed off an upgrade to its 3-year-old smartwatch.
Apple accidentally leaked photos and names prior to Wednesday's event, and several other details were already known, so Wall Street had a good broad idea of what to expect - the devil would be in the details. Or skinny jeans? Unfortunately, Apple didn't update its 4-inch iPhone SE with a new processor and camera.
The new XR will come in six colours, and three sizes: 64, 128, and 256 GB. It also will have a bigger battery and longer battery life than the iPhone Xs, but is otherwise identical in terms of features.
Apple chief operating officer Jeff Williams discussed the company's health technology features that it was embedding in its new Apple Watches.
On the surface the camera specs appear the same as last year's model, but Apple reckons its new Smart HDR tech, ability to control the depth of field on portraits and faster sensors will have you shooting better photos than ever before.
Apple's next product event is fewer than 48 hours away.
In fact, with a body about the same size as that of the iPhone 8 Plus, only with a far bigger screen, it's oddly familiar to hold in the hand. The most visible feature in Mojave is the new Dark Mode, which is really fantastic, but there are a bunch of other new features like desktop stacks, dynamic desktop, screenshot and recording tools, and a ton of other features.
It's the biggest iPhone ever, with a whopping 6.5 inch display (up from the 5.8 inch screen on the XS model). Many analysts have suggested that the XR will start at around £700 while the XS and XS Max will cost anywhere between £999-£1,200. Outwardly, it will look a lot like the iPhone X but will get a processor and memory boost. It retains the TrueDepth camera that first launched on the 2017 iPhone X, and says goodbye to the Home button.
Apple has just announced the new iPhone XS and its bigger brother XS Max. "It will feel like they have a device that's modern because it will look like one of the new ones but not have the cost".
The iPhone Xr comes in three storage configurations: 64GB, 128GB and 256GB. The watch also packs an improved accelerometer and gyroscope with twice the dynamic range, which allows the new wearable to do things such as detect when you've fallen down - and start an emergency call if you can't get up.
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