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John Lewis Christmas Advert 2018 Starring Elton John

16 November 2018
John Lewis Christmas Advert 2018 Starring Elton John

This year's John Lewis Christmas advert has been unveiled - and it's a tribute to Elton John.

After weeks of speculation, Sir Elton John has been confirmed as the star of John Lewis' festive visual offering.

It opens with Sir Elton in a dressing gown gently playing the song's opening notes, before taking a back step into some of the biggest moments of his career.

This year's John Lewis advert - which is hotly anticipated each year - is about the power of a gift and how it inspired, changed and influenced the course of a little boy's life, namely Elton John.

It's here. John Lewis have launched their 2018 Christmas advertising campaign, The Boy And The Piano.

Instead, the ad reverses the order of events and comes to focus on the moment young Elton first sat down to play his grandmother's piano.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

It will air for the first time on ITV at 9.15pm.

John Lewis is not necessarily known for having an extensive musical instrument range but there are a number of them featured on the website.

Craig Inglis, partner and customer director at John Lewis & Partners said: "Think back to all of the Christmases that you have enjoyed over the years-I'm sure there is one very special gift that stands out above all others".

Elton John is the main feature in this year's campaign. Some fans have praised however many are feeling disappointed at how the ad is more a biopic for Elton as opposed to a classic Christmassy ad. And now the 2018 edition, starring Sir Elton John and boasting a rumored $6.5 million budget, has become must-see seasonal viewing on this side of the pond as well.

Yes - as per the John Lewis website, there are some varieties of pianos and keyboards available to purchase from the department store.