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Apple’s Tim Cook Wants to Focus on ‘the Most Important Things’

11 January 2019
Apple’s Tim Cook Wants to Focus on ‘the Most Important Things’

However, the company is looking forward to 2019 as a positive year and is also working on introducing new services.

Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more.

The package included $3 million in base salary, $12 million in incentives awarded for performance and another $682,000 as "Other Compensation" (like personal security services and use of a private aircraft), the Cupertino-based company said in its filing late Tuesday with the US Securities and Exchange Commission (SEC) for the fiscal year that ended on September 30.

"When I got to the ER, they did an actual EKG on a cart - the real deal", he said. "I'm not going to forecast". To meet this goal, Apple has been working on several new "material" services which they plan to launch this year.

"If you zoom out into the future, and you look back, and you ask the question: 'What was Apple's greatest contribution to mankind?', it will be about health", he said. First, he may be referring to Apple's new video streaming service, reported on last October, which Apple has already sunk $US1 billion into as part of its larger move into producing original content. Apple is already creating or developing at least 17 original, scripted series, ranging from a biographical drama on National Basketball Association all-star Kevin Durant's life growing up, an animated show from the creator of "Bob's Burgers", and an untitled series from M. Night Shyamalan. "We're democratizing it. We're taking what has been with the institutions and empowering the individual to manage their health". Munster said if the promotion were to end, Cook would have "avoided the topic" in the interview. Cook said that his company's health-focused innovations may be "Apple's greatest contribution to mankind". The wearables business also grew by close to 50% year-on-year for Apple.

On the topic of AirPods and Watch, as well as the fact that Apple is not disclosing unit sales numbers in its financial reports anymore, Cook gives an interesting ballpark figure which I'm sure analysts will pore over in the future.